As individuals we tell the truth, taking personal responsibility for our mistakes and failures, and we honor our commitments to each other and our customers, even when it is difficult, expensive or inconvenient.

We believe that people are our most valuable asset. We intentionally position team members to work in their area of greatest strength so they can make the greatest level of contribution and experience the highest level of satisfaction.

We spontaneously spread that enthusiasm about our farm and our company to each other, our customers, and the public.

We invest our time, energy, talents, and resources into opportunities that provide an exponential return on investment, either measured by money, impact, or both.

Every animal we raise, every order we pack, every conversation we have is an opportunity to earn trust and create a magical moment for our customers. We treat our customers as kings and queens.

When we fail… we own it, resolve it, and learn the lesson to avoid it in the future. We move quickly to accomplish our most important tasks, not getting derailed by procrastination or perfectionism.

We prioritize quality of life above profits and results, so that everyone can have the time needed to invest in their most important relationships and contribute their best results at work.

We never stop learning, and we do not rest on our accomplishments. We seek to continually improve ourselves and our work in order to create more value for our customers.

“A new command I give you: Love one another. As I have loved you, so you must love one another. By this everyone will know that you are my disciples, if you love one another.” -Jesus