Cross rib steak is a very flavorful steak cut from the chuck. The flavor easily rivals that of a ribeye, which is not surprising considering that the location of the cut on the beef is above the ribs, as is the ribeye. The difference is that the cross rib is located further forward on the beef. This is a flavorful steak that isn't quite so tender as other cuts, but can be softened up with several different tenderizing methods - including soaking it in a delicious marinade or cooking via sous vide.